Category already exists
Backyard poultry shoppers already buy dried insect treats. The opportunity is to serve the frequent user with formats that match how they actually feed.
Product facts
White Eagle Nutrition
Whole Dried Black Soldier Fly Larvae
Value-size dried BSFL for backyard poultry and homestead shoppers—protein-rich, highly palatable, shelf-stable, and built for retailers who want a clear trade-up beyond small insect-treat bags.
The product
What White Eagle Is Offering
Whole dried black soldier fly larvae in practical bulk formats for the frequent insect-treat buyer.
What it is
- Whole dried black soldier fly larvae (Hermetia illucens)
- A shelf-stable alternative to live insects
- Positioned as a treat, supplement, or enrichment feed—not a complete ration
- Naturally contains protein, fat, calcium, and chitin
- Ethically sourced, non-GMO insect protein from a Texas-rooted brand
Who buys it
- Backyard chicken keepers
- Homesteaders and hobby farmers
- Owners of medium or large poultry flocks
- Shoppers who already buy mealworms or other dried insect treats
- Customers seeking natural enrichment for poultry
Best-fit retail channels
- Farm and ranch retailers
- Feed and seed stores
- Independent feed stores and poultry shops
- Hardware and home-improvement retailers with poultry sections
- Garden centers with homestead or backyard-chicken departments
- Pet specialty with bird or exotic assortments (where label-supported)
- E-commerce and omnichannel farm/feed retailers
Retail opportunity
Why Retailers Stock It
The line fills a real assortment gap and gives buyers a simple story to grow basket size.
Three reasons buyers care
- A value-size gap: Many consumers use insect treats regularly but are stuck with small, expensive packages.
- Trade-up and basket growth: Three larger sizes create a clear step-up path for frequent users and larger flocks.
- An easy shelf story: Nutrition, enrichment, convenience, and value can be explained quickly in-store and online.
What the retailer gets
- A differentiated whole-insect product in value-oriented sizes
- A logical trade-up from small bags of mealworms or insect treats
- Higher ring potential among frequent poultry-treat buyers
- Good-better-best merchandising across 5 lb, 10 lb, and 20 lb
- A repeat-purchase item used as an ongoing treat or enrichment feed
- A brand story grounded in regenerative agriculture and circular nutrient use
- Education and promotional support from White Eagle Nutrition
Assortment is the advantage
Many sets still skew small-bag. White Eagle’s 5 / 10 / 20 lb ladder is built for stock-up behavior and larger flocks.
Low friction to trial
Shelf-stable dried insects place beside existing poultry treats, mealworms, and flock-care products—or launch online first.
Assortment
The Line: 5 lb · 10 lb · 20 lb
Good → better → best. Match the opening assortment to shelf space, e-commerce, and account type.
5 lb Bag
Entry value size
- Role
- Most accessible bulk/value entry point.
- Best consumer
- Small-to-midsize flock owner, regular treat user, or shopper upgrading from small bags.
- Primary message
- More convenient and economical than repeatedly buying small packages.
- Merchandising
- Core shelf SKU; broadest consumer reach.
“The practical value size for regular flock treating and enrichment.”
10 lb Bag
Stock-up size
- Role
- Mid-tier value option.
- Best consumer
- Frequent user, multi-bird household, or homesteader who wants more value without the largest format.
- Primary message
- Balance of quantity, storage convenience, and unit value.
- Merchandising
- Trade-up between the 5 lb bag and 20 lb box.
“The stock-up size for active backyard flocks.”
20 lb Box
Best-value format
- Role
- High-capacity, best-value format in the line.
- Best consumer
- Large flock, farm, breeder, high-frequency user, or serious homesteader.
- Primary message
- Maximum convenience and the strongest per-pound value story in the line.
- Merchandising
- Strong for e-commerce, ship-to-store, pallet/display, and feed-store accounts.
“The best-value format for large flocks and frequent feeding.”
Suggested opening assortments
- Full ladder: 5 lb + 10 lb + 20 lb for farm, feed, and poultry-forward accounts.
- Simple open: 5 lb + 20 lb to establish an accessible option and a clear best-value option.
- E-commerce: All three sizes, subject to shipping economics.
- Tight shelf: 5 lb on shelf; 20 lb online, special order, or ship-to-store.
Product benefits
What the Product Offers
Facts brokers can use with retailers and retail staff can use with shoppers.
Highly palatableChickens and many insect-eating birds are naturally attracted to insects.
Supports enrichmentScattering whole dried larvae encourages scratching, chasing, and foraging.
Protein and energyWhole dried BSFL naturally contain protein and fat.
Naturally occurring calciumBSFL contain calcium—a key contrast shoppers and buyers often look for versus mealworms.
Naturally occurring chitinThe insect exoskeleton contains chitin, a form of fiber.
ConvenientDried larvae are shelf stable and easier to store and handle than live insects.
Whole and recognizableA simple whole-insect format shoppers can understand at a glance.
Value sizesLarger formats serve frequent users and larger flocks.
Sustainability story
Black soldier fly production can support a more circular agricultural system by converting suitable organic nutrient streams into useful animal nutrition and soil inputs. White Eagle Nutrition builds products and partnerships that support regenerative and resource-efficient agriculture—animal feed from BSFL, with frass returning nutrients to the soil through the brand ecosystem.
Competitive context
BSFL vs Mealworms
Use this when a buyer already carries mealworms—or when you need a clear case for adding White Eagle’s value-size line.
Demand is already validated
If they sell mealworms, customers already understand dried insects as a flock treat. You are offering a stronger next step, not inventing a new behavior.
BSFL is the trade-up story
Category shoppers respond to enrichment, nutrition, and value. White Eagle’s ladder gives retailers a clear good-better-best path small mealworm bags rarely deliver.
Add and trade up
Lead with adding BSFL beside existing insect treats. Open with 5 lb + 20 lb, then expand on sell-through—not a rip-and-replace pitch.
Side-by-side comparison
| Dimension | Dried mealworms (typical category) | Whole dried BSFL (White Eagle) | Retail takeaway |
|---|---|---|---|
| Shopper familiarity | High — often the default insect treat | Growing; easy to explain once sampled or shelf-educated | Mealworms open the door; BSFL captures the upgrade |
| Palatability / enrichment | Strong — chickens chase and forage eagerly | Strong — whole larvae support the same scatter/forage ritual | Parity on fun; win on assortment and nutrition story |
| Protein & energy | High protein treat; often slightly higher crude protein % | Naturally rich in protein and fat; useful energy for active flocks | Both are protein treats — lead with value and mineral story |
| Calcium & mineral balance | Typically very low calcium; Ca:P often unfavorable without fortification | BSFL naturally contain calcium and are widely positioned as the mineral-forward insect treat | Primary nutritional contrast buyers expect |
| Package architecture | Often stuck in small, expensive bags | 5 lb / 10 lb / 20 lb value ladder for frequent users | White Eagle’s sharpest shelf advantage |
| Basket & ring | Frequent small-bag rebuys; lower ring | Larger formats increase dollars per trip | Trade-up grows margin dollars |
| Merchandising clarity | “Treat bag” — limited step-up path | Good-better-best: 5 lb → 10 lb → 20 lb | Easy planogram and e-comm story |
Where mealworms still make sense
- Impulse / novelty small bags for first-time treat buyers
- Customers who specifically ask for mealworms by name
- Accounts that need a low-entry price point on shelf
- Variety sets where multiple insect types drive discovery
Where BSFL wins
- Regular treat users tired of rebuying tiny bags
- Medium-to-large flocks, homesteaders, and breeders
- Shoppers seeking a stronger mineral story in an insect treat
- Buyers who want higher ring and clearer trade-up
- Retailers ready to modernize the poultry-treat set
Talk track — “We already carry mealworms”
That’s great — it means your customers already buy dried insects. White Eagle isn’t asking you to abandon mealworms overnight. We’re offering the trade-up: whole dried BSFL in 5 lb, 10 lb, and 20 lb value sizes for the frequent treat buyer who’s tired of small bags. Mealworms proved the demand. Our line lets you capture more basket, serve larger flocks, and give shoppers a clear good-better-best step-up. Would you review samples for a two-SKU open — 5 lb and 20 lb — next to your current insect treats?
Ready language
Talking Points
Copy-ready language for retailer conversations, emails, and staff briefings.
15-second pitch
White Eagle Nutrition offers whole dried black soldier fly larvae in 5 lb, 10 lb, and 20 lb value sizes for backyard poultry and other appropriate insect-eating animals. The products combine natural enrichment, strong palatability, useful nutrition, shelf stability, and a compelling trade-up for shoppers tired of buying small bags.
30-second buyer pitch
White Eagle Nutrition’s whole dried BSFL line is designed for the high-frequency backyard-poultry and homestead customer. Whole dried BSFL are naturally rich in protein and fat, contain calcium and chitin, and encourage natural feeding and foraging behavior. Our 5 lb bag, 10 lb bag, and 20 lb box give retailers a good-better-best value ladder and give consumers a more economical alternative to repeatedly purchasing small insect-treat packages. We are seeking a buyer review, an online listing, or a regional store test.
One-sentence consumer line
Whole dried BSFL are a natural, shelf-stable insect treat that chickens love to chase and forage for, with protein, energy, calcium, and naturally occurring chitin.
Recommended ask
Would you be open to reviewing samples and landed economics for a three-SKU test, or starting with the 5 lb and 20 lb sizes as a simple opening assortment?
Initial outreach email
Subject: Whole dried BSFL value sizes for backyard-poultry customers
Hi [First Name], White Eagle Nutrition offers whole dried black soldier fly larvae in 5 lb, 10 lb, and 20 lb value sizes for backyard-poultry, homestead, and other appropriate insect-feeding customers. The line combines natural feeding enrichment, strong palatability, shelf-stable convenience, and a clear trade-up for shoppers who frequently purchase small insect-treat bags. The three sizes support a good-better-best assortment, while the 20 lb box gives larger flocks and high-frequency users a compelling stock-up option. We would welcome the opportunity to send samples and review landed economics for an online listing, regional test, or category reset. Would you have 20 minutes next week for a brief line review? Best, [Your name] TLK Fusion, on behalf of White Eagle Nutrition
Farm & feed outreach email
Subject: A larger-format BSFL line for serious flock owners
Hi [First Name], Your poultry customers already understand the excitement chickens show for dried insects, but frequent users can quickly outgrow small treat bags. White Eagle Nutrition’s whole dried BSFL line addresses that gap with 5 lb and 10 lb bags plus a 20 lb box. The line offers an easy step-up assortment built around natural foraging enrichment, useful nutrition, shelf stability, and better value at larger sizes. It is especially relevant for backyard-flock owners, homesteaders, breeders, and farms. Could we send samples and pricing for consideration in your poultry set, e-commerce assortment, or a limited-store test? Best, [Your name] TLK Fusion, on behalf of White Eagle Nutrition
Floor talk track (30 seconds)
These are whole dried black soldier fly larvae—natural insect treats chickens love to chase and forage for. They come in larger value sizes so regular treat buyers aren’t stuck rebuying tiny bags. Scatter according to the package directions as an enrichment treat, not as a complete feed.
Retailer conversations
Common Questions & Facts
Straight answers for the questions buyers raise most often.
What are BSFL?
BSFL are the larval stage of the black soldier fly, Hermetia illucens. They are used as a whole-insect feed or ingredient for appropriate animal species.
Are these live insects?
No. These products are dried larvae designed for convenient storage and feeding.
How do consumers use them?
Follow package feeding directions. A common enrichment practice is to scatter appropriate portions so poultry can scratch and forage.
Is this a complete feed?
No. Whole dried BSFL are positioned as a treat, supplement, or enrichment feed—not a complete ration—unless a specific product is formulated and labeled as such.
How should it be stored?
Store in a cool, dry place. Keep packaging closed and protected from moisture, heat, pests, and damage—standard practice for dried insect products.
Who is the primary species?
Primary retail focus is backyard poultry. Other insect-eating animals may be appropriate where the final label and channel support that use.
Is it organic?
The line is positioned as a natural whole-insect product. Organic claims apply only if a specific SKU carries organic certification and approved label language.
Where is the brand from?
White Eagle Nutrition is a Texas-rooted brand with a documented White Eagle origin story. Country-of-origin and manufacturing details for each SKU are provided with retail item documentation.
Do you serve retailers?
Yes. White Eagle works with wholesale and retail partners on pricing, samples, staff education, and marketing support. Contact info@WhiteEagleNutrition.com or (713) 497-1745.
“We already carry mealworms.”
That confirms demand for whole-insect poultry treats. White Eagle complements the category with a different insect and a value-size ladder designed for regular users. The question is whether customers have an unmet need for larger sizes, better cost per pound, or broader assortment choice.
Full comparison: BSFL vs Mealworms
“The packages are too large.”
The 5 lb bag is the accessible opening size. The 10 lb and 20 lb formats can sit in e-commerce, ship-to-store, high-volume locations, or special order. Assortment can be tailored by channel instead of forcing every size into every store.
“The retail price is high.”
Compare price per pound and frequency of use, not only the package ring. Frequent users often spend more through repeated small-bag purchases. The line rewards trade-up with better per-pound value as size increases.
“Customers may not understand BSFL.”
The shelf story is simple: a whole dried insect chickens find highly palatable, used for natural foraging enrichment, with protein, fat, calcium, and chitin. White Eagle can support shelf education, digital content, feeding guidance, and staff talking points.
“We need proof that it will sell.”
A controlled test—agreed stores or an online listing, defined placement, basic education, and pre-agreed success measures—is the cleanest path. Review sell-through, conversion, repeat purchase where available, reviews, and returns before expanding.
“We only onboard through a distributor.”
That works. Share the approved distributor, submission process, target landed cost, and any authorization documents needed. White Eagle will evaluate program economics and operational fit.
“Can you private label this?”
White Eagle can evaluate private-label opportunities based on volume, packaging, lead time, compliance, and commercial terms. Opportunities are reviewed case by case.
In-store & online
Shelf & Online Story
Placement ideas and copy that make the product easy to understand.
Shelf headline options
- Bigger Bags for Happier Flocks
- Whole Dried Insects for Natural Foraging Fun
- Stock Up on the Treat Your Flock Comes Running For
- Protein-Rich Whole BSFL in Flock-Friendly Value Sizes
- Shake. Scatter. Watch Them Forage.
Shelf-talker copy
Natural foraging enrichment in a convenient dried format. Scatter according to package directions and let your flock scratch, chase, and enjoy whole dried BSFL. Available in value sizes for regular use.
E-commerce bullets
- Whole dried black soldier fly larvae
- Natural feeding and foraging enrichment for approved species
- Naturally contains protein, fat, calcium, and chitin
- Shelf-stable alternative to live insects
- Value-size format for frequent use and larger flocks
- Available in 5 lb, 10 lb, and 20 lb
Placement
- Adjacent to poultry feed, poultry treats, mealworms, flock-care products, or homesteading supplies
- E-commerce: poultry treats / insect feed / backyard chicken categories
- Seasonal resets around chick season and peak backyard activity
Retail test shape
- Scope: 10–25 stores, one region, or online-only
- Duration: 8–12 weeks after stores are in stock
- Opening assortment: 5 lb + 20 lb, or all three in poultry-forward locations
- Support: Product-page content, enrichment education, staff brief, approved imagery
What to measure
- In-stock rate
- Units and dollars sold per store per week
- Sell-through by SKU
- Gross margin dollars and percentage
- Online conversion and reviews where available
- Evidence of trade-up among the three sizes
Timing
When Demand Peaks
Natural buying rhythms for backyard poultry and homestead shoppers.
Jan–Mar
Chick season ramp. Strong window for spring resets, educational content, and e-comm listings ahead of peak traffic.
Apr–Jun
Peak backyard activity. Ideal for demos, endcaps near feed, and stock-up messaging on 10 lb / 20 lb.
Jul–Sep
Ongoing flock care. Focus on enrichment and convenient dried treats for active summer flocks.
Oct–Dec
Holiday gifting + winter flock care. Bundle with feed; push ship-to-store on larger sizes; plan Q1 resets.
Leave-behind
One-Page Sell Sheet
Print this section or use Print / PDF for a retailer leave-behind.
White Eagle Nutrition
Whole Dried Black Soldier Fly Larvae
Value sizes for backyard poultry & appropriate insect-eating animals
A natural, protein-rich whole-insect feed that makes flock enrichment easy, rewarding, and economical in larger sizes.
5 lb bag
Practical value size for regular treating
10 lb bag
Stock-up size for active flocks
20 lb box
Best-value format for large flocks
Why retailers stock it
- Fills the value-size gap beyond small treat bags
- Good-better-best trade-up ladder
- Repeat-purchase enrichment treat
- Simple shelf story: nutrition + foraging + convenience
Product benefits
- Highly palatable whole dried insects
- Supports natural scratching & foraging
- Naturally contains protein, fat, calcium & chitin
- Shelf-stable alternative to live insects
Next step: Review samples and landed economics for a three-SKU test—or open with 5 lb + 20 lb.
Not a complete ration unless labeled as such. Follow package directions. Pricing, origin details, certifications, and guaranteed analysis provided with approved item documentation.
Next step
Samples & Pricing
White Eagle provides samples, landed economics, and item documentation for retailer review.
- Website: www.whiteeaglenutrition.com
- Email: info@WhiteEagleNutrition.com
- Phone: (713) 497-1745
- Owner: Dawn Scheirer Yeung
- Broker partner: TLK Fusion
Wholesale pricing, freight terms, case packs, UPCs, and formal item setup data are provided for active retail opportunities. Ask White Eagle for the current schedule before quoting an account.